Virtual YouTubers are a new breed of social influencers who use motion-tracking technology to bring digital avatars to life. Today, they have become a billion-dollar industry, performing the functions of any social media influencer. What’s fuelling the rapid rise of this industry, what are the mechanisms behind how these Internet sensations build relationships with their audiences? Watch to find out more!Connect with James Cook University, Singapore: Like us on Facebook: https://www.facebook.com/jcu.singapore.fanpage/ Follow us on Twitter: https://twitter.com/jcu_singapore Follow us on Instagram: https://www.instagram.com/jcusingapore Follow us on TikTok: https://www.tiktok.com/@jcusingapore And for more news and information, visit https://www.jcu.edu.sg/