In celebration of the International Women’s Day, join us to explore how women-led micro, small, and medium enterprises can strategically apply artificial intelligence to drive growth, efficiency, and resilience. Using the EMPOWER Framework, the presentation focuses on practical, step-by-step guidance to help women-led MSMEs adopt and apply artificial intelligence in their businesses. It covers how to identify business needs, choose suitable AI tools, organise resources, test solutions, and improve business performance in a structured and manageable way.